Skate Film Promotion - Seeking Originality or Imitation?

RST Op-Ed

Many skaters are greatly anticipating the release of Roll Bounce, a skate movie featuring a number of skating styles but primarily one most associated with the skating performed by Black skaters to Rhythm & Blues (R&B) or Soul music.  There are, however, a relative few skaters of other ethnic backgrounds who skate similarly and for this reason, I use the term “R&B Skating” to describe the overall style of skate performed to R&B, funk or soul music.

R&B skating has been around for as long as soul music has been played at skating rinks and began attracting numbers of Black skaters who found ways to transfer the dancing they often engaged in on juke joint or night club floors, into unique moves performed at the rink on skates.

This has been done for decades, even dating back to the time when Blacks were not allowed to skate at the same sessions with White skaters.  Discrimination played a direct role in the establishment of the “Soul Nights” that remain popular at rinks around the country and are usually held on Sunday evenings.  These sessions attract many Black skaters, and a relative few others, who continue the tradition, smooth skills, soul, camaraderie and love for skating that is part and parcel of “R&B Skating.”

This type of skating is what key skaters in Roll Bounce specialize in, and it is their fancy skate-work that is behind the more difficult moves viewers will think main characters, played by Bow Wow and Wesley Jonathan, are performing with ease.

Additionally, the film’s skate director, Bill Butler, was at one time dubbed the “Godfather of Roller Disco,” and is the creator of the Jammin skate technique, which he was developing as early as the 1960s.  This technique is a funky, captivating, attention-getting display of “R&B Skating” - but is only one example of the many styles and techniques R&B skaters have created over the decades.

Jammin is the technique at the base of the skate style Michael Johnson, (the film's skate choreographer and double for Bow Wow), and Mahaujah Turner, (who doubles for Wesley Jonathan), are well trained in after years of studying and skating with Bill Butler.

In spite of the heavy influence and inclusion of R&B skating in Roll Bounce, producers have incorporated a skate competition, specifically stated as being for “jam skating,” to be part of the national movie promotion campaign.  This may be confusing for some who might assume that “Jamskating” and "Jammin" are the same thing - but they are not.  Jamskating is primarily performed by teams of White skaters, with a relatively small amount of participation from other ethnic groups.  The style has become widely popular over the past five years and several Jamskating "teams" have secured the sponsorship and backing of top skate manufacturers, distributors and rinks.

Jammin, although performed by skaters of various backgrounds, is a style created by a Black man who based his technique on the use of the hockey stop and subsequently, developed a complex, detailed, scientific, yet enjoyable and fun approach to roller dancing.  Jammin is a most distinct form of R&B skating.

The differences between R&B skating and Jamskating are similar to the differences between Black and White Doo-Wop or early Rock-n-Roll performers of the 1950s and 60s.  On one hand, you had Black entertainers like Chuck Berry, Little Richard, Sam Cooke and groups like The Shirelles and The Temptations, and on the other hand, you had Jerry Lee Lewis, Elvis Presley, Pat Boone, Doris Day and groups like Bill Haley and The Comets, who were the White versions of the former’s styles.

On one side, you had Black artists who, undeniably, were endowed with more soul and rhythm, which was the stamp of all their musical presentations, but who also were restricted, based on their skin color, from mass mainstream appeal and acceptance. Many of them were “doing their thing” long before “their thing” became acceptable to White Americans and to the rest of the world. Many Whites  did not jump on the Doo Wop and early Rock-n-Roll bandwagons until the imitation White artists and groups were strategically marketed, financed and promoted by major record labels.

There is much more involved in that controversial part of music history, but a simple connection is made here to show that a similar thing appears to be happening in the world of roller skating.  Numbers of Black skaters, for approximately 10 years now, have been spending thousands of dollars traveling to what are often termed skate “extravaganzas” or parties, of which the primary beneficiaries have been White rink owners; White owned hotels, rental and airline companies; gas station owners, and a host of other recipients, few of whom had any real commitment or interest in R&B Skating.

White Jamskaters were, at one time, seen at a number of these events and, depending on who you ask in the R&B skate community, some would say, ‘the Jamskaters came, they saw, they studied, they co-opted, then they left and set up their own associations and events.’  Now Jamskating has become the widely accepted and promoted form of quad roller skating -  having their own competitions; sponsors; magazines; forums and an undeniable level of respect gained in the skating industry.  They are not to be faulted for that, matter of fact, they deserve kudos for getting busy and producing outlets that have been successful in promoting their unique style and expression of skate.

However, if organizers of the Roll Bounce skate off were deliberately seeking to use the movie to promote Jamskating over R&B Skating, are they any different than the White record executives of the past who put big money and backing behind imitation artists who, many times, “stole” or “co-opted” the songs, harmonies and styles of Black musicians of the day?

Why should anyone believe the contest sought to promote one form of skating over another?  Well, the skate competition is stated as being specifically for "jam skating," and calls for skate teams of 2-5 members, which is the key thing that knocks many R&B skaters out of the running.  There are relatively few "teams" of skaters in the R&B community but an overabundance of talented solo skaters.  Was the call for teams deliberately made to exclude mass participation from R&B skaters?  Only the contest organizers and promoters can answer that but one thing is absolutely certain, it’s all about the dollar in the end, and what was done in the past is being repeated today.  That is not necessarily a crime, but it is, what it is.

By the same token, even though it’s true that - for the most part - R&B Skaters definitely have more soul, rhythm and style than their Jamskating counterparts, the R&B skate community really has little room to complain when it comes to the success of Jamskating or the fact it has received the attention of Roll Bounce’s promoters.  In spite of that community's “imitation” status, they’ve got their stuff professionally organized and are operating from an advanced level of unified operation - it’s absolutely undeniable.  Those traits are attractive to business minded people, organizations and corporations who are looking to put their money where it will bring the best possible return.

As an R&B skater, I love and respect the R&B skate style and its history which spans decades in which our form of skating has been with us through good times and bad, on the scene long before Jamskating was thought of and will probably be on the scene long after the Jamskating craze is a thing of the past.  However, after a decade of widely attended “skate parties” and the mass increase of Black skate clubs, skate websites, skate vendors, etc., it is unfortunate that the R&B skate community is not more united, organized and as much a force to be reckoned with as its Jamskating counterpart.

I close with these words that were originally published on RST in a September 2003 op-ed entitled, NATIONAL SKATE PARTIES:  What will their legacy be?

.......Hundreds and hundreds of Black skaters are now attending these [skate parties] on a monthly basis and collectively, over the course of a year, are spending thousands and thousands of dollars which contribute to keeping a number of White owned skating rinks, hotels and rental car companies financially sound and in business.

However, after seven years of skate parties, (to our knowledge), not one new rink, hotel or rental car company owner has come from the ranks of those who faithfully attend these events. These skate jams continue to primarily benefit White owned rinks and businesses.

As skaters indulge (or overindulge) in traveling to these national parties, the rinks, hotels and car companies are rolling away with most of the profit and with businesses and financial security to pass on to their children or other family members one day. Sadly, many skaters individually and collectively have yet to achieve that level of financial success.

What are the skaters rolling away with? Some good memories, a T-shirt, a video, a new skate move, a good time, a potential love interest, some new friends ....? Are we content that this is all we will have to pass on to our children or the next generation of skaters?

If not, it may be past time that we intensify our efforts to “take this thing to the next level.” Otherwise, the current popularity of these parties is going to fade out just like the 80s skate craze, leaving Black skaters with just about the same thing - little more than some good memories and still at the mercy of White rink owners, some of whom did not even want Black skaters in their rinks just a few short years ago.

RST is not discouraging any from attending these National Skate Parties, but we are encouraging THOUGHT from all concerned on how they and these national events can more successfully ELEVATE THE SPORT, while also insuring our long-term presence and recognized impact in the overall world of roller skating.

August 2005
Adeeba Folami

Posted 08/08/05


Back to Top


© 2002-2007 - Roller Skating Today
All Rights Reserved

Return to Archives